For multi-brand franchisees
Know what a store move does to the rest of your network
Geod models a closure, a brand conversion or a new opening against the stores you already operate, and shows how much demand each nearby store gains or loses. The result exports as a brief for your investment committee, with its sources and assumptions on the page.
No card required. After the trial you keep the free Site plan.
- Built for operators running 100 to 2,000 units
- Flat annual pricing, unlimited users
- View a sample closure brief without signing up
The question most site tools leave open
Franchisor site models were built to approve openings. They say little about closing a store or converting it to another banner, and for a multi-brand operator those are often the bigger decisions.
A demographics report and a set of broker comps describe the corner under review. The committee wants to know what happens to the stores around it, and an answer assembled from separate data pulls tends to change between one meeting and the next.
Geod keeps your portfolio as a standing model, runs each move against it, and saves the result so the same question gets the same answer.
What Geod reports for each move
Every scenario runs against your stores as they stand on the date you choose, with brands and combo units included.
| Move | The question | What you get |
|---|---|---|
| Closure | How much of this store’s business stays with us if we close it? |
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| Conversion | Would this store do better under another banner we operate? |
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| Opening | Is this site worth it once we count what it takes from our own stores? |
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The brief your committee reads
Each analysis exports to a PDF for an investment committee, a lender or a franchisor review. Figures state their units and sources, and assumptions sit next to the numbers they affect.
- Per-store demand changes, largest first
- Score components with weights and contributions
- Data sources, network version and generation time
- A list of what was not evaluated
The excerpt here is illustrative. The sample is real app output on a separate synthetic network, with no signup required.
Unit 41, Western Addition
| Figure | Residents | Derivation |
|---|---|---|
| Released | 9,840 | Unit 41 baseline allocation |
| Recaptured by your stores | 6,180 | Units 12, 27 and 33 (62.8%) |
| Captured by competitors | 3,660 | 4 mapped chicken competitors |
Site feasibility, lease terms, observed visits. Customers leaving the category are not modeled, so recapture is an upper bound.
Census ACS 5-year estimates, TIGER/Line boundaries, Foursquare Open Source Places and Mapbox routing.
What the numbers rest on
What you can rely on
- Saved analyses hold still
- A saved brief keeps the numbers it was generated with until you choose to refresh it, and the PDF matches the screen.
- Scores open into their parts
- Each component is listed with its raw value, weight and contribution.
- Missing inputs are labeled
- If an input can’t be supported by the available data, the brief lists it as omitted.
- Predictions have due dates
- Closure and conversion briefs record what was predicted and when to check it, so the call can be compared with what happened.
Current limits
- Demand comes from where residents live and how long they drive. It is not foot traffic, visits or sales.
- Dollar figures need your own sales data. Until it is connected, briefs report resident demand.
- Closure recapture assumes released customers choose among the stores still in range. Customers who leave the category are not yet modeled, so treat recapture as an upper bound.
- Competitor effects depend on the competitor set for the market, which you can review and curate.
- Lease terms, visibility, access and layout are field work, and the brief marks them as not evaluated.
Pricing
No per-brief fees and no seat limits. Enterprise agreements for more than 500 locations start at $36,000 a year.
| Plan | Price | What it covers | Action |
|---|---|---|---|
| Site | FreeNo card, no time limit | Single-site briefs: drive-time trade area, demographics, competitor counts and a score breakdown, for up to 25 locations. | Start free |
| Network | $2,000 to $3,000 a monthAnnual, by location count. 14-day trial on signup. | Your portfolio in every analysis: closures, conversions and openings with per-store transfer, named competitors and unlimited users. | Start a trial |
| Validation run | $9,00090 days, credited toward an annual plan | We model closures and conversions you already made and compare each prediction with your actual sales. | How it works |
Further reading
Have a closure or conversion under review?
Run it through Geod and compare the brief with what your current process produces. Or book a 20-minute walkthrough and we will go through it with you.