Your location strategy,
systematized.
Most growing chains don't have a site selection process. They have one person's intuition and a folder of screenshots.
Geod is the system that comes next.
Formalize once. Apply everywhere.
Define your model
Criteria, weights, thresholds—your strategy encoded. What population density? What income floor? How close is too close to a competitor?
Score any site
Drop a pin or upload 100 candidates. Every site scored against your model, with full explanation of why.
Defend in committee
One-click PDF with maps, methodology, and component breakdown. "Site A scores 74 because..." — defensible, auditable, done.
What the brief shows
Every analysis answers four questions—with sources, timestamps, and full methodology.
Who can you reach?
Time-aware trade areas by drive time. 5pm traffic ≠ 10am traffic. Weekend ≠ weekday. See the real catchment.
How much demand exists?
Population, households, income, density—aggregated to your trade area, sourced and timestamped. No mystery numbers.
How crowded is it?
Direct competitors counted and mapped. Anchor tenants identified. Saturation quantified.
What about your network?
Trade area overlap with existing stores. Estimated demand transfer. Net new opportunity vs. cannibalization risk.
Built on public and licensed datasets
We cite source and vintage in every brief. Logos and trademarks belong to their respective owners; use of data does not imply endorsement.
Two ways to work
Evaluate
You need answers on specific sites. Drop a pin, get a brief. Explainable scores, exportable reports, instant turnaround.
Best for: Brokers, analysts, franchisees evaluating opportunities.
Strategize
You need your strategy applied systematically. Define your model, upload your portfolio, score candidates against your criteria, catch cannibalization before committee.
Best for: Expansion teams at 30–500 location chains.
Teams switch from consultants, black-box tools, and ad-hoc Excel when they realize: the problem isn't data—it's consistency.
Start with a site.
Stay for the strategy.
Now in pilot
We're working with 5–10 expansion teams to validate the workflow before general launch. Pilot partners get hands-on onboarding, direct input on the roadmap, and locked-in pricing.